Project information

  • Category: Mockup
  • Brand: Toyota Supra
  • Project date: July, 2023


This project idea stemmed from my sister owning a Toyota Supra, as well as the hype surrounding the car and how its value has skyrocketed due to demand, largely because of its portrayal in the Fast and Furious franchise. I recognized that there was a growing trend among Gen Z to romanticize and experience the aesthetics and culture of the early 2000s. As a result, I came up with a limited-edition cassette tape as the perfect collectors item for those interested in the Supra's legendary past. This concept not only tapped into the nostalgic appeal of the y2k era but also served as a means for Supra drivers to utilize their seldom-used cassette players while learning more about their car's fascinating history. Inspired by the design aesthetic of the early 2000s, this tribute piece was also a nod to the first Fast and Furious film released in 2001. The design's evocative appeal was intended to attract consumers who were originally drawn to the Supra's allure.